Benefits of Video Marketing on Instagram

Video marketing on Instagram is a powerful tool that many brands overlook. Investing in video ad campaigns can increase brand awareness, convert viewers and followers into sales, and help you diversify your content. With the numerous video formats Instagram offers and the growing popularity of video content, simply posting a photo isn’t enough anymore. Our list of Instagram video marketing tips runs you through the major advantages available so you can make the most of this powerful marketing tool.

Types of video marketing Instagram opportunities:

  • Instagram Video’

The newest video format on קניית לייקים באינסטגרם, Instagram Video, was introduced in 2021 and aims to replace IGTV and in-feed video posts. They live in a separate Video tab on your profile and can be up to 60 minutes in length. Much like a regular static image post, you can add your favourite filter to them, tag your friends, geotag for location and add a caption. For long-form videos, you’re able to create a 60-second preview which will be seen in-feed.

Instagram Live allows you to live-stream to your followers in real-time directly from your phone. With the pandemic continuing on and more people working remotely, Instagram Live has been used 70% more year on year. Videos like live streaming workout classes, bake-a-longs and celebrity interviews have provided entertainment on even the dullest days. However, live videos only exist for up to 30 days afterwards.

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Reels are Instagram’s newest video feature, and they’re taking over! Similar to TikTok, Reels are 15-30 second video clips that are used for entertaining, viral content. Reels support effects like AR filters, green screens, music, and more. Plus, they give you the option to add a caption, hashtags, and product tags – just like Instagram Video. And Reels have their own dedicated tab on a user’s profile. So if you’re looking to get in on the action, start creating your Reel today!

. After the Story has expired, it is no longer viewable by anyone.

Top Instagram video marketing tips:

1. Instagram is the best place to get discovered

Instagram is a powerful marketing tool with over 1 billion monthly active users and 500 million active daily users. You have access to a vast audience that might not otherwise see your marketing efforts. Did you know that 90% of people on Instagram follow a business? Introduce your brand, showcase your personality or offer product run-throughs using video to engage with new audiences. Using video marketing on Instagram can help to appeal to hesitant buyers and lead customers from the consideration phase to the decision stage.

2. Engage with your audience

When you show a smile and a friendly face to your users, you help them connect with your brand on a more personal level than if you were just broadcasting ads. Video marketing on Instagram can help humanize your business, leading to more engaged, loyal customers and a positive community.. Be sure to use captions where relevant to make sure your video content is accessible to everyone.

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3. Convert your viewers into sales

93% of marketers have said that they acquired a new customer after posting a video on social media. Additionally, a Facebook survey shows that 1 in 3 Instagram users became more interested in a brand or product after seeing it on Instagram Stories. Videos allow brands to show their products in fun and exciting ways, through tutorials, outfit styling, cooking content and more. With videos being a much more dynamic format than static images, users can see how a products moves, behaves and looks in more detail than an e-commerce website shot.


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